ASO (App Store Optimisation) – 5 Important Advices You Should Follow
ASO or App store optimisation is the process of optimising the Apps to the higher ranks using keywords so that they come on the top searches. App store optimisation plays an important role in App development. By optimisation, Apps are raised to higher ranks, and also the chances of their downloads are increased.
Developers and marketers should consider many important points during App Store Optimisation. They should focus on correct keywords. Optimisation must be done according to App’s need. Always use SEO ideas to generate brainstorming keywords that are also applicable for ASO searches.
Optimisation can be done in many ways like:
– Optimising App name
– Optimising App title
– Optimising App icon
When there is high visibility, there would be more downloads. In return, there will be more visibility.
5 Important Advices You Should Follow
Correct Usage of Keywords
The most critical point in the ASO market is the ‘usage of accurate keywords.’ The developers should always use those keywords that are trending. Through proper keyword usage, apps can rank higher. The higher-ranked apps have more searches and downloads.
Informative App Descriptions
The addition of informative App descriptions is an important turn in App’s metadata. The developers should always use persuasive words in ASO to attract a large audience. They must always use natural flowing sentences so that your App may be searched easily.
App descriptions should also answer the bullet points like:
– What is the cost of App?
– What is the most useful feature of the App?
– How it will be useful in one’s life?
The developers must always add those screenshots and pictures that may attract the audience to download the App. This will also lead to the success of App development. 50% of people are attracted to first impressions.
Screenshots optimisation must address a couple of main points:
– Always demonstrate the brand
– Always highlight unique functions
Understanding the audience
The developers must conduct many searches on the store market and the targeted audience. They must have an insight into the main features of the App and how the target audience is searching those features. The developers should always be aware of the needs and behaviour of their audience.
Choosing the perfect app title
Choosing the perfect App title is also a major point in App Store Optimisation.
The developers should always ensure the following things:
– Using clear and unique titles
– Should include app/brand name
– Should represent the main concept of development
– Tells about the app